Title	THE ELECTRIC SAGA
Brand	EDF
Product/Service	EDF CONSUMER SERVICES
Category	B03. Branded Content & Entertainment Film
Entrant Company	HAVAS WORLDWIDE PARIS, FRANCE
Advertising Agency	HAVAS WORLDWIDE PARIS, FRANCE
Production Company	4 MECS EN BASKETS PARIS, FRANCE
Production Company 2	QUAD PRODUCTIONS Clichy, FRANCE

Name	Company	Position
Christophe Coffre	Havas Worldwide Paris	Chief Creative Officer
Guillaume Blanc	Havas Worldwide Paris	Copywriter
Florian Roussel	Havas Worldwide Paris	Art Director
Virginie Meldener	Havas Worldwide Paris	Agency Tv Producer
Eric Judor	4 Mecs En Basket	Director
Luc Bourdarias	4 Mecs En Basket	Producer
François Brun	Quad	Producer

The Campaign

Today, people consume electricity but not the EDF brand. Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract. So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign. We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively. And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series. With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 14 new episodes plus additional content for EDF. Electric: the first advertising TV spin-off in France of a successful series, Platane.