| Title | HAPPY NEW YEAR CHARLES |
| Brand | HAVAS PARIS |
| Product/Service | GREETING CARD 2015 |
| Category |
B03. Branded Content & Entertainment Film |
|
Entrant Company
|
HAVAS WORLDWIDE PARIS, FRANCE
|
|
Advertising Agency
|
HAVAS WORLDWIDE PARIS, FRANCE
|
|
Production Company
|
QUAD PRODUCTIONS Clichy, FRANCE
|
Credits
| Christophe Coffre |
Havas Worldwide Paris |
Chief Creative Officer |
| Christophe Coffre |
Havas Worldwide Paris |
Writer |
| Karim Adda |
Freelance |
Writer |
| Karim Adda |
Freelance |
Director |
| François Brun |
Quad |
Producer |
| Virginie Meldener |
Havas Worldwide Paris |
Agency Tv Producer |
| Raphaele Tanneur |
Quad |
Executive Producer |
| Jean-michel Bernard |
Freelance |
Music Artist |
The Campaign
To wish a Happy New Year in 2015, the agency decided to move behind the camera and produce an unprecedented holiday greeting format: a 15-minute short film brought to life from an original idea and script written by the Co-President of the agency, in charge of Creation. “Happy New Year Charles!”is a tongue-in-cheek, slightly dark comedy dedicated to Charles Denner (actor), Charles Gerard (actor and director), and Charles-Louis Havas, whose namesake company is celebrating its 180th anniversary this year. Starring famous french actors, the film was directed by a director which directed lots of other films, with an original soundtrack composed for this short film.