NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
| Title | NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK |
| Brand | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR |
| Product/Service | EXIT-DEUTSCHLAND |
| Category |
B02. Viral Film |
|
Entrant Company
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Advertising Agency
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Advertising Agency 2
|
GGH LOWE Hamburg, GERMANY
|
|
Production Company
|
27 KILOMETER ENTERTAINMENT Hamburg, GERMANY
|
|
Production Company 2
|
HARVEST DIGITAL AGRICULTURE Hamburg, GERMANY
|
|
Production Company 3
|
STUDIO FUNK Hamburg, GERMANY
|
Credits
| Fabian Wichmann |
Zdk Gesellschaft Demokratische Kultur Ggmbh |
Client Account Director |
| Ralf Heuel |
Grabarz Und Partner |
Chief Creative Officer |
| Florian Grimm |
Ggh Lowe |
Chief Creative Officer |
| Jan Wiendieck/Boris Grunwald |
Ggh Lowe |
Creative Director |
| Philipp Schwartz |
Ggh Lowe |
Concept/Strategy |
| Ina Bach |
Grabarz Und Partner |
Concept |
| Philipp Schwartz/Fabian Wichmann |
- |
Idea |
| Ina Bach |
Grabarz Und Partner |
Account Manager |
| Miriam Mückner |
Ggh Lowe |
Online Project |
| Matthaeus Bauer/Michael Martin |
Ggh Lowe |
Copywriter |
| Alina Meisenbach |
Grabarz Und Partner |
Copywriter |
| Fiete Luehn/Anne-grit Maier |
Ggh Lowe |
Art Director |
| Yasemin Boyraz |
Grabarz Und Partner |
Art Director |
| Robert Stoof |
Ggh Lowe |
Art Direction (online)/Screen Design |
| Jens Gardeler |
Ggh Lowe |
Web Development |
| Ulrich Erdmann |
Grabarz Und Partner |
Digital Director |
| Michael Sturm |
Ggh Lowe |
Motion Design |
| Steffen Zoernig |
Ggh Lowe |
Technical Director |
| Martin Kaeswurm |
27 Kilometer Entertainment Gmbh |
Director Of Photography |
| Mark Broszeit |
27 Kilometer Entertainment Gmbh |
Editor |
The Campaign
Every year neo-Nazis overrun the small German town of Wunsiedel. But on 15 November 2014, we surprised them and turned their annual march into something positive: a charity walk. For every metre the neo-Nazis walked, €10 went to EXIT-Deutschland – an NGO that helps neo-Nazis to leave the far-right scene. So we left them with two options: to either sponsor their own downfall or abandon the march through Wunsiedel for the first time in 20 years. In the end, the neo-Nazis went the full distance and raised €10,000 to help their own members leave the scene.