MINI CLUBMAN PRODUCT LAUNCH MOVIE.
| Title | MINI CLUBMAN PRODUCT LAUNCH MOVIE. |
| Brand | MINI |
| Product/Service | CGI ANIMATION |
| Category |
B01. Internet Film |
|
Entrant Company
|
EFFEKT-ETAGE Berlin, GERMANY
|
|
Advertising Agency
|
AKQA London, UNITED KINGDOM
|
|
Advertising Agency 2
|
AKQA London, UNITED KINGDOM
|
|
Production Company
|
EFFEKT-ETAGE Berlin, GERMANY
|
Credits
| Doris Gebhardt |
Mini |
Brand Manager |
| Gradwell Sears |
Akqa |
Creative Director |
| Nick Parsons |
Akqa |
Art Director |
| Hannah Thomas |
Akqa |
Senior Project Manager |
| Jesse Bouman |
Akqa |
Account Manager |
| Holger Schaal |
Effekt-etage |
Chief Creative Officer |
| Daniel Blossfeld |
Effekt-etage |
Creative Director |
| Christian Engel |
Effekt-etage |
Digital Artist |
| Elena Volok |
Effekt-etage |
Digital Artist |
| Matthias Dammann |
Effekt-etage |
Account Supervision |
| Nassim Gharbi |
Effekt-etage |
Project Manager |
The Campaign
The camera follows and highlights key design features that embody the Clubman's uniqueness such as the special cockpit design, the new central console and the colour & trim.
Starting with a rather slow opening scene the excitment constantly builds up throughout the movie and culminates when the MINI Clubman is released into the urban surrounding. The tailored sound design also supports this emotional progression.