BMW I TECHNICAL-ANIMATIONS
| Title | BMW I TECHNICAL-ANIMATIONS |
| Brand | BMW I |
| Product/Service | CGI ANIMATIONS |
| Category |
B04. Screens & Events |
|
Entrant Company
|
EFFEKT-ETAGE Berlin, GERMANY
|
|
Advertising Agency
|
EFFEKT-ETAGE Berlin, GERMANY
|
|
Production Company
|
EFFEKT-ETAGE Berlin, GERMANY
|
Credits
| Laura Kanamüller |
Bmw I |
Project Manager |
| Björn Kowalski |
Effekt-etage |
Chief Creative Officer |
| Holger Schaal |
Effekt-etage |
Chief Creative Officer |
| Daniel Blossfeld |
Effekt-etage |
Creative Director |
| Christian Engel |
Effekt-etage |
Digital Artist |
| Paul Klingberg |
Effekt-etage |
Digital Artist |
| Elena Volok |
Effekt-etage |
Digital Artist |
| Peter Lezak |
Effekt-etage |
Digital Artist |
| Marian Kendzierski |
Effekt-etage |
Digital Artist |
| Ann-Katrin Jaeckel |
Effekt-etage |
Digital Artist |
| Matt Wilson |
Effekt-etage |
Digital Artist |
| Matthias Dammann |
Effekt-etage |
Account Supervision |
| Valentina Zapparrata |
Effekt-etage |
Project Manager |
The Campaign
Cutting-edge techniques and the latest technology in the field of 3D animation are employed to relate the story of the BMW i8 model. The result seats the vehicle in a relatable context, aiding to the understanding of the complex technology present in the vehicle. Beginning in a well-lit hall, the separate components gently come together, forming the whole. The car then springs to life in dynamic driving sequences with X-Ray vision giving us a glimpse into the heart of the technology. Throughout the movie, every BMW i element is explained in technical annotations.
The car comes to rest in a hero-shot; the innovative doors swing open inviting the viewer to discover the driving experience afforded by the BMW i8 model.