| Title | IN THE ROLE OF |
| Brand | CINE-MA DIFFÉRENCE |
| Product/Service | AWRENESS MESSAGE ABOUT AUTISM |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
TBWA\PARIS, FRANCE
|
|
Advertising Agency
|
TBWA\PARIS, FRANCE
|
|
Production Company
|
\ELSE Boulogne-Billancourt, FRANCE
|
|
Production Company 2
|
CONTROL FILMS Paris, FRANCE
|
Credits
| Anne Vincent |
Tbwa\paris |
Vice President |
| Nicolas Guechot |
Cine-ma Difference |
President |
| Jean-francois Goize |
Tbwa\paris |
Creative Director |
| Sébastien Guinet |
Tbwa\paris |
Art Director |
| Josselin Pacreau |
Tbwa\paris |
Copywriter |
| Audrey Lucet |
Tbwa\paris |
Art Director Assistant |
| Pierre Draber |
Tbwa\paris |
Media Manager |
| Lara De Nattes |
Tbwa\paris |
Account Manager |
| Maxime Boiron |
\else |
Head Of Tv |
| Olivier Lefebvre |
\else |
Head Of Sound Production |
| Emilie Prud’homme/Mathilde Nanot-lachkar |
\else |
Tv Producers |
| Hervé Dommange/Jacques-etienne Stein |
Control Films |
Producers |
| Laure De Clermont-tonnerre |
Control Films |
Director |
| Stéphane Guérin |
Théâtre Du Cristal |
Actor |
| Julien Vaugelade |
Mikros |
Editor |
| Thomas Anduze/Anaïs Khout |
\else |
Sound Director/Sound Engineer |
| Philippe Mineur |
\else |
Music Art Director |
| Thomas Jacquet |
\else |
Coordinator |
| Marie Roche/Barthélemy Ponsot |
\else |
Music Rights |
| Philippe Rombi |
Haute Fidélité |
Music Artist |
The Campaign
Ciné-ma difference wish to raise public awareness on the importance of welcoming autistic people suffering severe behavioural disorders into cinemas.
"In the role of" draws attention to an issue we rarely think about. The character is played by Stéphane Guérin autistic himself, but above all is a wonderful comedian of the troupe of the “Théâtre du Cristal”.
The purpose of this movie: to highlight this exclusion and the need to share cinema and other cultural activities in order, that eventually, Ciné-ma difference will no longer be necessary!