Title	HOSPITAL
Brand	EPER
Product/Service	SOCIAL AND PROFESSIONAL REINTEGRATION
Category	A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company	M&C SAATCHI Geneva, SWITZERLAND
Advertising Agency	M&C SAATCHI Geneva, SWITZERLAND
Production Company	ELIAS AMARI STUDIO Vernier, SWITZERLAND
Radio station or network this ad first aired on	World Radio Switzrtland

Name	Company	Position
Olivier Girard	M/C Saatchi Geneve	Creative Director
Julien De Preux	M/C Saatchi Geneve	Art Director
David Von Ritter	M/C Saatchi Geneve	Copywriter
Vincent Schaublin	M/C Saatchi Geneve	Art Director
Francois-louis Noël	M/C Saatchi Geneve	Account Director

The Campaign

A woman is walking an hospital. She's wearing a white blouse, a badge. She has a concentrated look and seems to be heading to an operating room. Everything is made to make us believe she is a doctor. She even grabs a stetoscope. Finally she enters a room. The room is just a kind of class. There's a cleaning trolley. She puts the stetoscope on the trolley, takes a towel and starts to clean the tables. We realize she was not a doctor. Just a cleaning lady. Text appears on the image: In Colombia, Lucia was a doctor. In Switzerland, she is cleaning classrooms. Help a professional in your field practice their real job at eper.ch.