| Title | EXCUSES |
| Brand | ROMANIAN TRAFFIC POLICE |
| Product/Service | ROMANIAN TRAFFIC POLICE |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
NEXT ADVERTISING Bucharest, ROMANIA
|
|
Advertising Agency
|
NEXT ADVERTISING Bucharest, ROMANIA
|
|
Production Company
|
RELOAD FILM Bucharest, ROMANIA
|
Credits
| Liviu David |
Next Advertising |
Creative Director |
| Semida Durigă |
Next Advertising |
Copywriter |
| Dana Popescu |
Next Advertising |
Media Manager |
| Marius Ivaşcu |
Reload Film |
Photographer |
| Traian Ardac |
Reload Film |
Executive Producer |
| Oana Râpeanu |
Reload Film |
Post Production Manager |
| Sebastian Tudor |
Reload Film |
Producer |
| Luminiţa Ion |
Romanian Traffic Police |
Commissioner |
| Costin Tătuc |
Romanian Traffic Police |
Chief Commissioner/Deputy Director |
The Campaign
The film shows people using pedestrian crosswalks made of their own written reasons for jaywalking. One of the pedestrians is about to be hit by a car whose driver failed to see the imaginary crosswalk.
Message: Excuses don't give you right of way. Cross at the designated places.