| Title | TRUCKERBALL |
| Brand | NISSAN EUROPE |
| Product/Service | LIGHT COMMERCIAL VEHICLES RANGE |
| Category |
B01. Internet Film |
|
Entrant Company
|
TBWA\G1 Boulogne Billancourt, FRANCE
|
|
Advertising Agency
|
TBWA\G1 Boulogne Billancourt, FRANCE
|
|
Media Agency
|
OMD Boulogne-Billancourt, FRANCE
|
|
Production Company
|
CONTROL FILMS Paris, FRANCE
|
|
Production Company 2
|
MIKROS IMAGE Paris, FRANCE
|
Credits
| Nick Cooper |
Tbwa\g1 |
European Executive Creative Director |
| Adam Mandelstam |
Tbwa\g1 |
Creative Director |
| Fabian Braun |
Tbwa\g1 |
Creative Director |
| Ewan Veitch |
Tbwa\g1 |
President |
| Buu Tran |
Tbwa\g1 |
Brand Leader |
| Thomas Schneider |
Tbwa\g1 |
Account Director |
| Caroline Allard |
Tbwa\g1 |
Account Manager |
| Emilie Prud'homme |
Tbwa\g1 |
Tv Producer |
| Phil Nunn |
Tbwa\g1 |
Head Of Planning |
| Anne-françoise De Taillandier |
Tbwa\g1 |
Planner |
The Campaign
Truckerball is a new kind of sport. It’s football but not as we know it. Played on the back of 10 trucks as they move apart at up to 40km/h.
The players are transported at fast and furious pace while the ref and supporters follow in vans of their own.
The action is intense and when the goal comes, brand ambassador Yaya Toure is seen giving the thumbs up from his van.
Stunts, trick shots and even misses as trucks speed up and slow down are all part of the action played out to a classic soundtrack of Jump Around by House of Pain.