| Title | BORN READY |
| Brand | WRANGLER |
| Product/Service | JEANS & APPAREL |
| Category |
A05. Clothing, Footwear & Accessories |
|
Entrant Company
|
WE ARE PI Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
WE ARE PI Amsterdam, THE NETHERLANDS
|
|
Media Agency
|
CARAT WIESBADEN, GERMANY
|
|
Production Company
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Credits
| Alex Bennett Grant |
WE ARE Pi |
Managing Director |
| Rick Chant |
WE ARE Pi |
Executive Creative Director |
| Barney Hobson |
WE ARE Pi |
Executive Creative Director |
| Nessim Higson |
We Are Pi |
Creative Design Director |
| Kaz Salemink |
WE ARE Pi |
Art Director |
| Jessica Perri |
WE ARE Pi |
Planning Director |
| Rogier Schalken |
Media Monks |
Director |
| Robbie Van Brussell |
Media Monks |
Director Of Photography |
| Andrea van den Bos |
We Are Pi |
Planner |
| Kate Pirouet |
We Are Pi |
Producer |
| Hollie Beever |
We Are Pi |
Account Executive |
| Kimia Farshidzad |
We Are Pi |
Executive Producer |
| Karen Whitehouse |
Media Monks |
Producer |
| Nell Jordan |
Media Monks |
Executive Producer |
| Ambar Surastri |
We Are Pi |
Project Manager |
The Campaign
During the film, a knowing voice of the brand narrates the story of a gang of urban adventurers having escaped the city for a wilderness BBQ, only to be met with unexpected nature, in the form of a rainstorm; a situation that they are prepared for due to Wrangler’s Rain Ready and Cold Ready products and a Born Ready attitude.