Title	BIG GAME HUNTER
Brand	PADDY POWER
Product/Service	BETTING
Category	B01. Internet Film
Entrant Company	WE ARE PI Amsterdam, THE NETHERLANDS
Advertising Agency	WE ARE PI Amsterdam, THE NETHERLANDS
Production Company	ROYLE PRODUCTIONS London, UNITED KINGDOM

Name	Company	Position
Alex Bennett Grant	WE ARE Pi	Managing Director
Patrick Garvey	We Are Pi	Managing Partner
Barney Hobson	WE ARE Pi	Executive Creative Director
Rick Chant	WE ARE Pi	Executive Creative Director
Roberto Gonzales	We Are Pi	Art Director
Joao Valente	We Are Pi	Copywriter
Kimia Farshidzad	We Are Pi	Executive Producer
Jessica Perri	WE ARE Pi	Planning Director
Sam Speed	We Are Pi	Account Manager
Ambar Surastri	We Are Pi	Project Manager

The Campaign

To celebrate the Rugby World Cup, Paddy Power created its very own big match predictor called “The Big Game Hunter”. A psychotic American dentist with a high powered rifle is entrusted with match predicting duties in a series of online films in which he hunts national team’s icons. If a country’s icon goes down then they are predicted to lose the game by the dentist.