| Title | RAIN READY - LIGHTNING |
| Brand | WRANGLER |
| Product/Service | JEANS & APPAREL |
| Category |
B01. Internet Film |
|
Entrant Company
|
WE ARE PI Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
WE ARE PI Amsterdam, THE NETHERLANDS
|
|
Media Agency
|
CARAT WIESBADEN, GERMANY
|
|
Production Company
|
PI PRODUCTIONS Amsterdam, THE NETHERLANDS
|
Credits
| Alex Bennett Grant |
WE ARE Pi |
Managing Director |
| Rick Chant |
WE ARE Pi |
Executive Creative Director |
| Barney Hobson |
WE ARE Pi |
Executive Creative Director |
| Nessim Higson |
We Are Pi |
Creative Design Director |
| Mike Olbinski |
Mike Olbinski Films |
Director |
| Stephen Locke |
Mike Olbinski Films |
Director |
| Sanne Van Hecke |
Independent |
Editor |
| Kaz Salemink |
WE ARE Pi |
Art Director |
| Jessica Perri |
WE ARE Pi |
Planning Director |
| Hollie Beever |
We Are Pi |
Account Executive |
| Andrea van den Bos |
We Are Pi |
Planner |
| Kimia Farshidzad |
We Are Pi |
Executive Producer |
| Kate Pirouet |
We Are Pi |
Producer |
| Ambar Surastri |
We Are Pi |
Project Manager |
The Campaign
The setting is a wet and stormy night, looking over a city in the distance. A brand narrator imbues the benefits of Wrangler's wet weather jeans.