| Title | LAND OF ORGANIC MILK |
| Brand | ARLA FOODS |
| Product/Service | ORGANIC MILK |
| Category |
B01. Internet Film |
|
Entrant Company
|
ANR BBDO Stockholm, SWEDEN
|
|
Advertising Agency
|
ANR BBDO Stockholm, SWEDEN
|
|
Media Agency
|
CARAT Stockholm, SWEDEN
|
|
Production Company
|
FOLKE FILM Stockholm, SWEDEN
|
Credits
| Andreas Lönn |
Anr.bbdo |
Art Director |
| Stephanie Moradi |
Anr.bbdo |
Copywriter |
| Fredrik Pantzerhielm |
Anr.bbdo |
Account Director |
| Anna Jensen |
Anr.bbdo |
Planning Director |
| Jacqueline Nyman |
Anr.bbdo |
Senior Account Manager |
| Laerke Herthoni |
Folkefilm |
Director |
| Nathalie Cohen |
Folkefilm |
Producer |
| Fredrik Wenzel |
Folkefilm |
Photographer |
| Tomas Barfod |
Folkefilm |
Music |
| Markus Ahlm |
Colony |
Agency Producer |
The Campaign
The film takes us on a journey through Sweden during a day and at the same time on a mental journey reflecting upon the values that is now part of a modern society that we call ”The Country of Organic Milk” . Arlas organic milk was launched in 1991 as the first and only organic milk and since then the market has grown with Arla in the driver´s seat. Parallel with this, values such as equality, gender and hbqt-rights has become a natural part of the modern Sweden. The film puts the spotlight on this positive development and the film welcomes more people to be a part of this value based community which we call ”The Country of Organic Milk” - If more people join and agree the future looks bright!