Title	BUSINESS LIKE A SWEDE
Brand	TCO
Product/Service	UNIONS
Category	B03. Branded Content & Entertainment Film
Entrant Company	ANR BBDO Stockholm, SWEDEN
Advertising Agency	ANR BBDO Stockholm, SWEDEN
Production Company	CALLBOY Stockholm, SWEDEN

Name	Company	Position
Andreas Lönn	Anr Bbdo	Art Director
Stephanie Moradi	Anr Bbdo	Copywriter
Maria Fager	Anr Bbdo	Senior Account Manager
Pontus Karlsson	Anr Bbdo	Account Director
Channa Rogsten	Anr Bbdo	Pr Manager
Camilla Westman	Anr Bbdo	Head Of Pr
Anna Jensen	Anr Bbdo	Planner
William Björnstjerna	Anr Bbdo	Graphic Designer

The Campaign

The video is set in a Californian corporation where they run their business "like a swede”. In a rap duett we meet the employer and the union representative. The lyrics is about the principles on how the corporation is run, which happens to be the same principles as the Swedish Partsmodel stipulates. They rap about running "Business Like a Swede" - something that both employer and employee benefits greatly from.