KARL

TitleKARL
BrandSWISS LIFE
Product/ServiceSWISS LIFE
Category A11. Financial Products & Services
Entrant Company JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency JUNG von MATT Zurich, SWITZERLAND
Production Company PUMPKIN FILM Zürich, SWITZERLAND
Credits
Name Company Position
Alexander Jaggy Jung Von Matt/Limmat Executive Creative Director
Samuel Christ Jung Von Matt/Limmat Creative Director
Mateo Sacchetti Jung Von Matt/Limmat Copywriter
David Hanselmann Jung Von Matt/Limmat Art Director
Tanja Jablanovic Jung Von Matt/Limmat Graphic Designer
Cyrill Hauser Jung Von Matt/Limmat Mangaging Director Pr
Joel Frey Jung Von Matt/Limmat Senior Pr Consultant
Philipp Buehler Jung Von Matt/Limmat Senior Pr Consultant
Simone Jehle Jung Von Matt/Limmat Account Supervisor
Sebastian Suter Jung Von Matt/Limmat Account Executive
Jasmin Schmid Jung Von Matt/Limmat Account Executive
Sarida Bossoni Jung Von Matt/Limmat Agency Producer
Alain Gsponer Pumpkin Film Director
Jan Mettler Pumpkin Film Camera
Great Garbo Great Garbo Composer
Jingle Jungle Jingle Jungle Sound Engineer

The Campaign

It began with a remarkable discovery by the Max Planck Institute: every second child born today will live to the age of 100. This formed the basis for the “100 Years of Life” project. Three films show three centenarians meeting three newborns.