I'M EMPTY

TitleI'M EMPTY
BrandPRO INFIRMIS
Product/ServicePRO INFIRMIS
Category A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency JUNG von MATT Zurich, SWITZERLAND
Production Company PUMPKIN FILM Zürich, SWITZERLAND
Credits
Name Company Position
Alexander Jaggy Jung Von Matt/Limmat Executive Creative Director
Samuel Wicki Jung Von Matt/Limmat Copywriter
Lukas Frischknecht Jung Von Matt/Limmat Art Director
Reto Oetterli Jung Von Matt/Limmat Art Director
David Hanselmann Jung Von Matt/Limmat Art Director
Amaru Eslava Jung Von Matt/Limmat Graphic Designer
Alexander Gligorijevic Jung Von Matt/Limmat Senior Pr Consultant
Nicole Hoppler Jung Von Matt/Limmat Pr Assistant
Julia Fischhaber Jung Von Matt/Limmat Pr Assistant
Marco Dettling Jung Von Matt/Limmat Account Supervisor
Roman Moesli Jung Von Matt/Limmat Account Executive
Roman Meiser Jung Von Matt/Limmat Account Executive
Sarida Bossoni Jung Von Matt/Limmat Agency Producer
Alain Gsponer Pumpkin Film Director
Jonas Jaeggy Pumpkin Film Camera
Manna Horsting Manna Horsting Composer
Sizzer Amsterdam Sizzer Amsterdam Music Company
Hasting Hasting Soundstudio
Cfx Production Cfx Production Production True To Life Figure

The Campaign

We show the routine of someone affected by depression. An inner monologue describes that he doesn’t feel anything. This is dramatized by an emotionless true to life figure, which is an exact copy of a real person. The monologue is based on interviews with affected people and explains the illness to those not knowing or not willing to understand depression.