| Title | THE GREAT ESCAPE |
| Brand | GRAUBUENDEN FERIEN |
| Product/Service | GRAUBUENDEN FERIEN |
| Category |
B02. Viral Film |
|
Entrant Company
|
JUNG von MATT/LIMMAT Zürich, SWITZERLAND
|
|
Advertising Agency
|
JUNG von MATT Zurich, SWITZERLAND
|
Credits
| Samuel Christ |
Jung Von Matt/Limmat |
Creative Director |
| Rob Hartmann |
Jung Von Matt/Limmat |
Creative Director |
| Alain Eicher |
Jung Von Matt/Limmat |
Copywriter |
| Lukas Frischknecht |
Jung Von Matt/Limmat |
Art Director |
| Amaru Eslava |
Jung Von Matt/Limmat |
Graphic Designer |
| Marco Dettling |
Jung Von Matt/Limmat |
Account Supervisor |
| Roman Meister |
Jung Von Matt/Limmat |
Account Executive |
| Martina Faeh |
Jung Von Matt/Limmat |
Account Executive |
| Sarida Bossoni |
Jung Von Matt/Limmat |
Agency Producer |
| Christoph Kinsperger |
Jung Von Matt/Limmat |
Senior Pr Consultant |
| Annika Mentel |
Jung Von Matt/Limmat |
Senior Pr Consultant |
| Simon Nagel |
- |
Director |
| Eric Andreae |
- |
Co-director |
| Schaer Modelbau |
Schaer Modelbau |
Modification Billboard |
| Zapy.ch |
Zapy.ch |
Ticketing |
The Campaign
A man from Graubünden in traditional Alpine garb speaks directly to passers-by via a live billboard at Zurich Main Station. He invites them to take a spontaneous trip to the mountains, gives them free train tickets to Graubünden, and people then feature on the beautiful tourist billboard themselves once they reach their destination.