| Title | FINALLY THURSDAY! |
| Brand | IQ INITIATIVET AB |
| Product/Service | PUBLIC HEALTH |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
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Advertising Agency
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
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Media Agency
|
SCREAM Gothenburg, SWEDEN
|
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Production Company
|
GIANTS & TOYS Stockholm, SWEDEN
|
Credits
| Maria Bergkvist |
Forsman/Bodenfors |
Account Supervisor |
| Helena Lignell |
Forsman/Bodenfors |
Account Manager |
| Ted Mellström |
Forsman/Bodenfors |
Art Director |
| Jacob Nelson |
Forsman/Bodenfors |
Copywriter |
| Håkan Larsson |
Forsman/Bodenfors |
Designer |
| Magnus Kennhed |
Forsman/Bodenfors |
Agency Producer |
| Jenny Ring |
Forsman/Bodenfors |
Music Supervisor |
| Jens Johnsson |
Giants/Toys |
Director |
| Frida Heder |
Giants/Toys |
Producer |
| “we Bring The Party”/Composer: Christipher Dececio Och Emily Taylor |
- |
Music |
| Calle Isberg |
Giants/Toys |
Executive Producer |
| Askild Vik Edvardsen |
Giants/Toys |
D.o.p |
| Joakim Pietras |
Giants/Toys |
Editor |
The Campaign
In Sweden we drink more and more alcohol on weekdays. Just like in southern Europe. But we still drink in a very Swedish way when the weekend comes. We have made this film to get people to reflect on how they drink. And then test their drinking habits on alkoholprofilen.se