| Title | 805 MILLION NAMES |
| Brand | UNITED NATIONS WORLD FOOD PROGRAMME |
| Product/Service | FIGHTING HUNGER WORLDWIDE |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Advertising Agency
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
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Production Company
|
NEW LAND Stockholm, SWEDEN
|
Credits
| Fredrik Jansson/Karolina Widell |
Forsman/Bodenfors |
Copywriter |
| Staffan Lamm/Andreas Malm |
Forsman/Bodenfors |
Art Director |
| Hans Andersson |
Forsman/Bodenfors |
Account Supervisor |
| Martin Johansson |
Forsman/Bodenfors |
Account Manager |
| Alexander Blidner/Jens Odelbring |
Forsman/Bodenfors |
Agency Producer |
| Peter Gaudiano |
Forsman/Bodenfors |
Digital Agency Producer |
| Gustav Johansson |
New Land |
Director |
| Niklas Johansson |
New Land |
Director Of Photography |
| Robin Siwe |
Callboy |
Editor |
| Sophie Tamm Christensen |
New Land |
Producer |
| Eric Thorsell |
- |
Sound Design |
| Stopp/Family |
- |
Post Production |
| Lundgren/Lindqvist |
- |
Web Agency |
| Mikael Holm |
- |
Developer |
| Mathias Eriksson/Charlotte Henriksson/Tereza Franzén |
Matter |
Pr/Social Media/Content Integration |
| Thor Nielsen/Jakob Stigler |
Be On/Aol Platforms |
Media Partners |
| Artist: Jónsi/Written By: Jón Þór Birgisson/Produced By: Peter Katis |
- |
Music |
| 'tornado' |
- |
Song Title |
| Zlatan Ibrahimovic/Helena Seger |
- |
Advertiser's Supervisor |
The Campaign
On February 14, Paris Saint-Germain played against Caen at Parc Des Princes. For most players,
this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game
to date.
Underneath his sweater he had 50 new names tattooed. Names of people he'd never met, but still
wanted to keep close. Names of some of the 805 million people suffering from hunger today.
Even though hunger and malnutrition is the number one risk to health worldwide, a greater risk than
AIDS, malaria and tuberculosis combined, these people rarely make the front page.
Zlatan may not know how to end world hunger, but he does know one thing — how to make the
front page of every newspaper in the world.
Together with The United Nations World Food Programme, we created an event that turned the
spotlight the world has on Zlatan, towards the people who need it most.