| Title | EVERYDAY HEROES |
| Brand | IKEA GLOBAL COMMUNICATIONS |
| Product/Service | DEPARTMENTS STORES |
| Category |
B01. Internet Film |
|
Entrant Company
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Advertising Agency
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Media Agency
|
BE ON Stockholm, SWEDEN
|
|
Production Company
|
ANONYMOUS CONTENT Culver City, USA
|
Credits
| Adam Ulvegärde |
Forsman/Bodenfors |
Art Director |
| Joakim Labraaten |
Forsman/Bodenfors |
Copywriter |
| Martin Joelsson |
Forsman/Bodenfors |
Designer |
| Olle Victorin |
Forsman/Bodenfors |
Account Supervisor |
| Katarina Klofsten/Maria Hallenborg |
Forsman/Bodenfors |
Account Director |
| Jens Odelbring |
Forsman/Bodenfors |
Agency Producer |
| Peter Gaudiano/Jimmy Wulff |
Forsman/Bodenfors |
Digital Agency Producer |
| Joachim Back |
Forsman/Bodenfors |
Director |
| Brian Quinlan |
Forsman/Bodenfors |
Producer |
| Jan Velicky |
Forsman/Bodenfors |
D.o.p |
| Jeppe Bodskov |
Forsman/Bodenfors |
Editor |
| Eric Stern |
Forsman/Bodenfors |
Executive Producer |
The Campaign
The toilet brush. The clothes hanger. The wall-mounted hook behind the door. Without thinking, we
rely on them daily and it's not until they're gone that we miss them dearly. Unlike furniture we
proudly place in the centre of a room for people to gather around and admire, the life of an everyday
hero is secluded and sometimes, quite dreadful. Day in and day out, they do their best to improve
our lives at home. In return, they're literately getting spat on, stepped on and 'put in a corner'.