| Title | CLOSE THE LOOP |
| Brand | H & M HENNES & MAURITZ |
| Product/Service | CLOTHING, FOOTWEAR & ACCESSORIES |
| Category |
B02. Viral Film |
|
Entrant Company
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Advertising Agency
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Advertising Agency 2
|
H&M Stockholm, SWEDEN
|
|
Production Company
|
CALLBOY Stockholm, SWEDEN
|
Credits
| Anna Qvennerstedt |
Forsman/Bodenfors |
Copywriter |
| Karin Frisell |
Forsman/Bodenfors |
Art Director |
| Leif Sorte |
Forsman/Bodenfors |
Account Supervisor |
| Joachim Levin |
Forsman/Bodenfors |
Account Manager |
| Ellinor Bjarnolf |
Forsman/Bodenfors |
Designer |
| Maja Bredberg |
Forsman/Bodenfors |
Pr |
| Jenny Ring/Joel Borg |
Forsman/Bodenfors |
Music Supervisor |
| Magnus Kennhed |
Forsman/Bodenfors |
Film Agency Producer |
| Helena Wård |
Forsman/Bodenfors |
Digital Agency Producer |
| Erik Zetterberg |
H/M Inhouse |
Head Of Creative |
| Daniel Herrmann |
H/M Inhouse |
Head Of Marketing |
| Pär Zetterberg |
H/M Inhouse |
Project Manager |
| Lars Nilsson |
H/M Inhouse |
Producer Film |
| Erik Hagström |
H/M Inhouse |
Operative Project Manager Digital |
| Maria Giertz |
H/M Inhouse |
Project Manager Social Media |
| Karin Brinck |
H/M Inhouse |
Project Manager Sustainability |
| Annika Sandström |
H/M Inhouse |
Head Of Media |
| Anna Eriksson |
H/M Inhouse |
Pr |
| Max Vitali |
Callboy |
Director |
| Mattias Rudh |
Callboy |
D.o.p |
The Campaign
This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.