Title	WELCOME
Brand	CENTRAAL BEHEER ACHMEA
Product/Service	INSURANCE
Category	A11. Financial Products & Services
Entrant Company	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Advertising Agency	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Media Agency	OMD Amsterdam, THE NETHERLANDS

Name	Company	Position
Joris Kuijpers	Ddb/Tribal Worldwide/Amsterdam	Concept/Executive Creative Director
Dylan De Backer	Ddb/Tribal Worldwide/Amsterdam	Concept/Executive Creative Director
Pol Hoenderboom	Ddb/Tribal Worldwide/Amsterdam	Concept/Creative Director
Bart Mol	Ddb/Tribal Worldwide/Amsterdam	Concept/Creative Director
Vanessa Janssen	Ddb/Tribal Worldwide/Amsterdam	Agency Producer
Christiaan Van Mansfeld	Ddb/Tribal Worldwide/Amsterdam	Deputy Managing Director
Henriette Verkerk	Ddb/Tribal Worldwide/Amsterdam	Account Director
Joris Kuijpers	Ddb/Tribal Worldwide/Amsterdam	Director
Dylan De Backer	Ddb/Tribal Worldwide/Amsterdam	Director
Christel Hofstee	Ddb/Tribal Worldwide/Amsterdam	Producer
Arjan Oosterveer	Ddb/Tribal Worldwide/Amsterdam	Producer
Philip Van Volsem	Philip Van Volsem	D.o.p.
Ellen Van Der Horst/Peggy Spaapen-du Long/Edwin Janssen/Marteyn Roose	Centraal Beheer Achmea	Advertiser's Supervisor
Marc Bechtold	Kapsalon	Editor
Robin Schlosser	Studio De Keuken	Sound Company
Captcha!	Captcha!	Post Production
Peter Bot	Peter Bot	Art Department

The Campaign

Two not-so-professional burglars visit an ultra-modern mansion. A mansion that literally opens its doors to them. When they attempt to climb over the electric gates, they automatically open – as does the front door during their dumb attempt to unlock it with a tiny paperclip. As they go through the house, the owner’s automated-everything helpfully points out all the expensive stuff. It lights up paintings, sets off the robot vacuum cleaner, plays music over the designer speakers and eventually reveals a big hidden TV screen. And when they think it couldn’t even be better, the duo looks at a marvellous electric sports car, which was just revealed to them by the opening of the garage doors. Are they that good, or is this robbery too good to be true…? Insurance company Centraal Beheer has been using the ‘Just call us’ tagline for 30+ years. It’s Holland’s most famous campaign.