Title	SURPRISE
Brand	CENTRAAL BEHEER ACHMEA
Product/Service	INSURANCE COMPANY
Category	A11. Financial Products & Services
Entrant Company	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Advertising Agency	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Media Agency	OMD Amsterdam, THE NETHERLANDS

Name	Company	Position
Joris Kuijpers	Ddb/Tribal Worldwide/Amsterdam	Concept/Executive Creative Director
Dylan De Backer	Ddb/Tribal Worldwide/Amsterdam	Concept/Executive Creative Director
Pol Hoenderboom	Ddb/Tribal Worldwide/Amsterdam	Concept/Creative Director
Bart Mol	Ddb/Tribal Worldwide/Amsterdam	Concept/Creative Director
Vanessa Janssen	Ddb/Tribal Worldwide/Amsterdam	Agency Producer
Christiaan Van Mansfeld	Ddb/Tribal Worldwide/Amsterdam	Deputy Managing Director
Henriette Verkerk	Ddb/Tribal Worldwide/Amsterdam	Account Director
Joris Kuijpers	Ddb/Tribal Worldwide/Amsterdam	Director
Dylan De Backer	Ddb/Tribal Worldwide/Amsterdam	Director
Christel Hofstee	Ddb/Tribal Worldwide/Amsterdam	Producer
Ellen Van Der Horst/Peggy Spaapen-du Long/Edwin Janssen/Marteyn Roose	Centraal Beheer Achmea	Advertiser's Supervisor
Marc Bechtold	Kapsalon	Editor
Robin Schlosser	Studio De Keuken	Sound Company
Captcha!	Captcha!	Post Production
Peter Bot	Peter Bot	Art Department
Arjan Oosterveer	Ddb/Tribal Worldwide/Amsterdam	Producer
Philip Van Volsem	Philip Van Volsem	D.o.p.

The Campaign

A chief is being surprised by his colleagues. You can see him think: ‘They really shouldn’t have done this. No, really.’ And he might be right in the end…. Insurance company Centraal Beheer has been using the ‘Just call us’ tagline for 30+ years. It’s Holland’s most famous campaign.