| Title | SCOOTER PARACHUTE |
| Brand | INSHARED |
| Product/Service | INSURANCE |
| Category |
A11. Financial Products & Services |
|
Entrant Company
|
DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency
|
DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
|
|
Media Agency
|
MEDIA IN BUSINESS Schoorl, THE NETHERLANDS
|
|
Production Company
|
ROOSENSTEIN Amsterdam, THE NETHERLANDS
|
Credits
| Menno Schipper |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director/Concept |
| Nils Taildeman |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director/Concept |
| Vanessa Janssen |
Ddb/Tribal Worldwide/Amsterdam |
Agency Producer |
| Danielle Boskemper |
Ddb/Tribal Worldwide/Amsterdam |
Account Director |
| Bettina Dalenoord |
Inshared |
Marketing Communications Manager |
| Mars Samson |
Inshared |
Advertiser's Supervisor |
| Danielle Boskemper |
Ddb/Tribal Worldwide/Amsterdam |
Account Director |
| Robert Roosenstein |
Roosenstein.com |
Agency Producer |
| Joris Dommels |
Joris Dommels |
Director |
| Marc De Meijer |
Marc De Meijer |
D.o.p. |
| Teun Rietveld |
Teun Rietveld |
Editor |
| Soundcircus |
Soundcircus |
Sound Studio |
| Hectic Electric |
Hectic Electric |
Post Production |
The Campaign
Only insurance company InShared has a clear message: ‘If you don’t claim any damages, we can keep the insurance fee as low as possible. Therefore it’s rewarding if you can prevent damage.’ In this commercial we see a couple that created something to prevent their son from causing damages with his moped, ‘because we all know how these youngsters drive’. They made a parachute that makes sure he doesn’t drive too fast.