THE ULTIMATE MOUNTAIN HERO
| Title | THE ULTIMATE MOUNTAIN HERO |
| Brand | TOMTOM INTERNATIONAL |
| Product/Service | TOMTOM BANDIT ACTION CAMERA |
| Category |
B01. Internet Film |
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Entrant Company
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DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
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Advertising Agency
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DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
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Production Company
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BRENNINKMEIJER & ISSACS Amsterdam, THE NETHERLANDS
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Credits
| Bart Mol |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director |
| Dylan De Backer |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director |
| Linda De Graaff |
Ddb/Tribal Worldwide/Amsterdam |
Client Service Director |
| Jizelle Bautista |
Ddb/Tribal Worldwide/Amsterdam |
Project Director |
| Alex Herwig |
Ddb/Tribal Worldwide/Amsterdam |
Concept |
| Jeroen Thissen |
Ddb/Tribal Worldwide/Amsterdam |
Concept |
| Fione Van Wijk |
Ddb/Tribal Worldwide/Amsterdam |
Rtv Producer |
| Gary Raucher |
Tomtom International B.v. |
Global Head Of Marketing |
| Patrick Stal |
Tomtom International B.v. |
Global Marketing Director/ |
| Oskar Bård/Sebastian Hedin |
Brenninkmeijer/Isaacs | Powered By Hobby Film |
Regisseur |
| Sytske Rijkens/Bo Polak |
Brenninkmeijer/Isaacs |
Producer |
| Kjell Lagerroos |
Kjell Lagerroos |
D.o.p. |
| Fiona Fuchs |
Flossy Film |
Editor |
| Hectic Electric |
Hectic Electric |
Postproduction Company |
| Kaiser Sound Amsterdam |
Kaiser Sound Amsterdam |
Sound Design |
| Massivemusic Amsterdam |
Massivemusic Amsterdam |
Music Company |
The Campaign
Epic shots of mountain ranges are voiced over by what sounds like the stereotypical relaxed snowboarder, talking about his passion for the mountains. The typical opening of an extreme-sports documentary.
In the midst of a snowstorm, he jumps from one mountain ledge to another, but then slips and falls. While hanging on a ledge, we zoom in to this character. Only to find that it is actually Billy the mountain goat!
This king of the mountain lives to share his adventures with the world. He has actually been filming his action for years. But, when he comes back to his cosy mountain hut, his clumsy hooves always got in the way of editing his footage. Much to his frustration.
Until now! With a TomTom Bandit on his helmet, Billy gives a demonstration of what he can do: pulling backflips on skis, flying a wing suit through tight mountain cavities, doing 360s on a snowboard and base jumping of some serious cliffs.
The only thing he needs to do now is shake his phone to edit his epic videos.
Finally, an opportunity to impress the ladies in the sauna.