Title	THE KAYAK
Brand	FINN.NO
Product/Service	ONLINE MARKETPLACE
Category	A08. Retail Stores, Restaurants & Fast Food Outlets
Entrant Company	TRY/APT/POL Oslo, NORWAY
Advertising Agency	TRY/APT/POL Oslo, NORWAY
Production Company	MOTION BLUR Oslo, NORWAY

Name	Company	Position
Sebastian Prestø	TRY	Copywriter
Anders Holm	TRY	Copywriter
Eirik Sørensen	TRY	Art Director
Finn Knudsen	TRY	Art Director
Annette Werner	TRY	Project Manager
Helge Gjertveit	TRY	Account Supervisor
Harald Zwart	Motion Blur	Director
Espen Horn	Motion Blur	Producer

The Campaign

In this film we visit the mind of a man who just bought a very expensive kayak. What was he thinking when he decided that a 1000 dollars worth of sports equipment was a smart purchase? What were his visions of the future before swiping his credit card? We partake in his dream, and at the end visit the harsh reality that faces him: he has not become a great adventurer by buying expensive gear. He should do something smart: sell it online.