LABOR PARTY

TitleLABOR PARTY
BrandSBS DISCOVERY/TV NORGE
Product/ServiceAN ENTERTAINMENT CHANNEL
Category A10. Publications & Media
Entrant Company TRY/APT/POL Oslo, NORWAY
Advertising Agency TRY/APT/POL Oslo, NORWAY
Production Company TV NORGE Oslo, NORWAY
Production Company 2 THE DIRECTORY Oslo, NORWAY
Credits
Name Company Position
Torkild Jarnholt TRY Copywriter
Bjørnar Buxrud TRY Copywriter
Marte Heiersted TRY Account Manager
Lars Mitlid TRY Account Director
Terje Johnsen TRY Graphic Designer
Katja Krogh SBS/TV Norge Client
Steinar Borge The Directory Director

The Campaign

The film opens on a famous politician from the Labor party. The Politician is encouraging the viewers to excercise their right to vote on election day. A few seconds into the film, Calle a famous comedian from TVNorge, slides in "hairdresser-style". He starts to cut the politicians hair, seemingly oblivious of the upcoming election. The politician is distracted by this, but is able to urge the political interested viewer to stay updated by following the election on a different channel.