PROGRESS PARTY

TitlePROGRESS PARTY
BrandSBS DISCOVERY/TV NORGE
Product/ServiceAN ENTERTAINMENT CHANNEL
Category A10. Publications & Media
Entrant Company TRY/APT/POL Oslo, NORWAY
Advertising Agency TRY/APT/POL Oslo, NORWAY
Production Company SBS DISCOVERY Oslo, NORWAY
Production Company 2 THE DIRECTORY Oslo, NORWAY
Credits
Name Company Position
Torkild Jarnholt TRY Copywriter
Bjørnar Buxrud TRY Copywriter
Marte Heiersted TRY Account Manager
Lars Midtlid TRY Account Director
Terje Johnsen TRY Graphic Designer
Katja Krogh SBS/TV Norge Client
Steinar Borge The Directory Director

The Campaign

The film opens on a famous politician from the Progress party. The Politician is encouraging the viewers to use their right to vote in the upcoming election. Almost immediately famous TVNorge comedian Magnus Devold slide into the picture frame in a chair. He asks the politician a host of non-relevant celebrity-focused questions, totally uninterested in the message given by the politician. The politician is distracted, but is still able to urge the political interested viewer to following the election on a different channel.