| Title | ROCKET ADDICT |
| Brand | THE NORWEGIAN DIRECTORATE OF HEALTH |
| Product/Service | ANTI SNUS (TOBACCO) CAMPAIGN |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
VIZEUM Oslo, NORWAY
|
|
Production Company
|
PRAVDA Oslo, NORWAY
|
Credits
| Øystein Halvorsen |
TRY |
Copywriter |
| Karin Lund |
TRY |
Art Director |
| Juliane Stensrud |
TRY |
Art Director |
| Maria Lilly Flakk |
TRY |
Copywriter |
| Kristian Lyse |
TRY |
Account Director |
| Helle Jentsch |
TRY |
Account Manager |
| Even Hafnor |
Pravda |
Director |
| Mette Waaberg |
Pravda |
Producer |
| Martin Myhre |
Pravda |
Producer |
| Erik Schøien |
Pravda |
Producer |
| Marianne Strandly |
Apt |
Motion Producer |
| Frode Ekeberg |
Apt |
Graphic Motion Designer |
| Ann Elin Hvidsten |
Burson-Masteller |
Director |
| Anne Kathrine Aambø |
The Norwegian Directorate of Health |
Project Manager/Senior Advisor |
| Kristin Solbakken |
The Norwegian Directorate of Health |
Senior Advisor |
| Bente Steinnes |
The Norwegian Directorate of Health |
Senior Advisor |
| Malin Gylvik |
The Norwegian Directorate of Health |
Senior Advisor |
| Markus Bjølgerud |
The Norwegian Directorate of Health |
Senior Advisor |
The Campaign
We meet a guy that is addicted to rocket (rucola/arugula). He just needs to put it under his lip, all the time. We see him in different situations throughout the day, with cutbacks to how his addiction began. We see him admiring his bigger brother, trying it for the first time and trying/not trying to quit. He even describes the economic cost of his addiction. At the end, the VO says that all kinds of addictions are stupid, being addicted to snus (Swedish wet tobacco to be placed under one’s lip) is extra stupid as it damages your mouth and increases the risk of cancer.