SILVER HAND STROKE VERSION
| Title | SILVER HAND STROKE VERSION |
| Brand | NORWEGIAN AIR AMBULANCE |
| Product/Service | EMERGENCY HEALTH CARE |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
STARCOM Oslo, NORWAY
|
|
Production Company
|
BACON OSL Oslo, NORWAY
|
|
Production Company 2
|
EINAR FILM & FORTELLINGER Oslo, NORWAY
|
Credits
| Bjørnar Buxrud |
TRY |
Copywriter |
| Torkild Jarnholt |
TRY |
Copywriter |
| Yngve Holtberget |
TRY |
Account Director |
| Ulla Hennum Birkrem |
TRY |
Project Manager |
| Lars Joachim Grimstad |
TRY |
Copywriter |
| Egil Pay |
TRY |
Art Director |
| Lars Midtlid |
TRY |
Account Director |
| Marte Heiersted |
TRY |
Account Manager |
| Magne Lyngner |
Bacon Osl |
Executive Producer |
| Bart Timmer |
Bacon Osl |
Director |
The Campaign
The idea “A stroke can happen at any time - even in a commercial break” turned a well-known commercial for Norwegian brands, into commercials for the NAA. The commercials started out as people had come to known them, but in our films, actors or film crew suddenly suffered a stroke, giving them an unexpected twist.
In this particular film, seemingly a commercial for cable company Canal Digital, the main character all of a sudden suffers from a stroke. The production comes to an abrupt halt as actors and other crewmembers rushes to help him. A voice-over addresses the surprise nature of strokes, and the importance of quick first aid response if a stroke should occur.