Title	TELENOR STROKE VERSION
Brand	NORWEGIAN AIR AMBULANCE
Product/Service	EMERGENCY HEALTH CARE
Category	A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company	TRY/APT/POL Oslo, NORWAY
Advertising Agency	TRY/APT/POL Oslo, NORWAY
Media Agency	STARCOM Oslo, NORWAY
Production Company	BACON OSL Oslo, NORWAY
Production Company 2	EINAR FILM & FORTELLINGER Oslo, NORWAY

Name	Company	Position
Bjørnar Buxrud	TRY	Copywriter
Torkild Jarnholt	TRY	Copywriter
Yngve Holtberget	TRY	Account Director
Ulla Hennum Birkrem	TRY	Project Manager
Trond Sandø	TRY	Account Director
Jørgen Bøhle Bakke	TRY	Copywriter
Ester Hjellum	TRY	Art Director
Guri Neby	Einar Film	Producer
Morten Tyldum	Einar Film	Director
Henriette Løberg Carlsen	Einar Film	Production Manager
John Andreas Andersen		Photographer
Thomas Trælnes	Short Cut	Post Production
Marius Brovold	Short Cut	Sound Studio
Henry Cummings	Short Cut	Post Production
Torgeir Sanders	Gimpville	Vfx
Martin Jacobson	Juice Film V/Martin Jacobson

The Campaign

The idea “A stroke can happen at any time - even in a commercial break” turned a well-known commercial for Norwegian brands, into commercials for the NAA. The commercials started out as people had come to known them, but in our films, actors or film crew suddenly suffered a stroke, giving them an unexpected twist. In this particular film, seemingly a commercial for cable company Canal Digital, the main character all of a sudden suffers from a stroke. The production comes to an abrupt halt as actors and other crewmembers rushes to help him. A voice-over addresses the surprise nature of strokes, and the importance of quick first aid response if a stroke should occur.response if a stroke should occur.