Title	THE SKIN DECEIVES
Brand	MOO NORWAY
Product/Service	MOO BRAND
Category	B01. Internet Film
Entrant Company	TRY/APT/POL Oslo, NORWAY
Advertising Agency	TRY/APT/POL Oslo, NORWAY
Production Company	BACON OSL Oslo, NORWAY

Name	Company	Position
Lars Joachim Grimstad	TRY	Creative director/Copywriter
Marie Kristiansen	Bacon Osl	Director
Daniel Voldmann	Bacon Osl	Director Of Photography
Magne Lyngner	Bacon Osl	Executive Producer
Mari Paus	Bacon Osl	Executive Producer
Karianne Sæther	MOO Norway	Client

The Campaign

An elderly woman starts scratching the skin on her arm. She scratches harder and harder, and it starts to come off. Eventually she rips it all off, and transforms into a younger self, the one she once wore. She walks out in the streets, and are followed by other women, who have done the same. They are all carrying MOO bags, heading into their last adventure.