| Title | WORDS CAN SAVE - KATE |
| Brand | KASPESKY LAB |
| Product/Service | KASPESKY LAB |
| Category |
B03. Branded Content & Entertainment Film |
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Entrant Company
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POSSIBLE HUNGRY BOYS Moscow, RUSSIA
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Advertising Agency
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POSSIBLE HUNGRY BOYS Moscow, RUSSIA
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Production Company
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VGNC New York, USA
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Credits
| Vlad Sitnikov |
Hungry Boys |
Creative Director |
| Valery Volchentsky |
Hungry Boys |
Copywriter |
| Agunda Baeva |
Hungry Boys |
Account Director |
| Pavel Okishev |
Hungry Boys |
Agency Producer |
| Sergey Andronov |
Hungry Boys |
Art Director |
| Alyona Shakirova |
Hungry Boys |
Pr |
The Campaign
There are two stories about two characters, Kate and Mike.
Both children are victims of cyberbullying by their peers. Their lives are at stake and they have thoughts about harming themselves.
Participants of the interact with the children to establish their background story. They usually beautiful and intelligent young people, but for some reason, have been victims of ridicule. The plot shows the personal tragic story, which is familiar to users of the site. After the film you could understand how powerful
Cyberbullying is using the Internet and gadgets for publishing or sending content that is meant to hurt another person. According to the world statistics, 25% of teenagers participated in cyberbullying as offenders more than once, while 70% of teenagers suffered from online threats at least once. The problem has only been recently recognized in some countries including Russia, so it is necessary to attract audience’s attention to it as much as possible.
Words can Save is an interactive portal which highlights the signs and problems associated with cyberbullying. It has been developed to raise awareness of the issue and demonstrate how important words can be for any child or teenager experiencing this invisible menace.