| Title | TAKE ME FOR GRANTED |
| Brand | TOYOTA MOTOR EUROPE |
| Product/Service | TOYOTA BRAND COMMUNICATION |
| Category |
A07. Cars & Automotive Services |
|
Entrant Company
|
SAATCHI & SAATCHI Stockholm, SWEDEN
|
|
Advertising Agency
|
SAATCHI & SAATCHI Stockholm, SWEDEN
|
|
Advertising Agency 2
|
SAATCHI & SAATCHI Copenhagen, DENMARK
|
|
Media Agency
|
MAXUS GLOBAL Stockholm, SWEDEN
|
|
Production Company
|
BACON Copenhagen, DENMARK
|
Credits
| Jason Mendes |
Saatchi/Saatchi Stockholm |
Nordic ECD |
| Gustav Egerstedt |
Saatchi/Saatchi Stockholm |
ECD |
| Regner Lotz |
Saatchi/Saatchi Denmark |
Creative Director |
| Avinash Sampath |
Saatchi/Saatchi |
Copywriter |
| Magnus Olsson |
Saatchi/Saatchi |
Art Director |
| Rikke Wichmann Bruun |
Saatchi/Saatchi |
Regional Managing Director |
| Paul Mchugh |
Saatchi/Saatchi |
Account Director |
| Marie Hughes |
Saatchi/Saatchi |
Executive Producer |
| Sam Rendle-short |
Saatchi/Saatchi |
Producer |
| Koen Mortier |
Bacon |
Director |
| Mette Jermiin |
Bacon |
Executive Producer |
| Menno Mans |
Bacon |
Dop |
| Anders Albjerg |
Bacon |
Editor |
| Ditte Odgaard |
Bacon |
Production Manager |
The Campaign
This film is split into two acts.
The first act draws the viewer in with a combination of different shots of people and the VO take me for granted. You are intrigued to wonder why they want to be taken for granted. It's only until about half way through that you realise, actually it's the cars that want to be taken for granted.