| Title | SAVING ASLAN |
| Brand | FIXODENT |
| Product/Service | DENTURE ADHESIVE |
| Category |
B03. Branded Content & Entertainment Film |
|
Entrant Company
|
SAATCHI & SAATCHI Rome, ITALY
|
|
Advertising Agency
|
SAATCHI & SAATCHI Rome, ITALY
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP London, UNITED KINGDOM
|
|
Production Company
|
GOLDEN PLANES Cape Town, SOUTH AFRICA
|
Credits
| John Pallant |
Saatchi/Saatchi |
Regional Creative Director Emea |
| Agostino Toscana |
Saatchi/Saatchi Italy |
Executive Creative Director |
| Manuel Musilli/Salvatore Tarallo |
Saatchi/Saatchi Italy |
Creative Director |
| Alessio Bianconi/Manuel Musilli |
Saatchi/Saatchi Italy |
Art Director |
| Alice Scornajenghi |
Saatchi/Saatchi Italy |
Copywriter |
| Lavinia Confortini |
Saatchi/Saatchi Italy |
Agency Producer |
| Simona Boracchia |
Saatchi/Saatchi Italy |
Account Director |
| Stephen Rothman |
Saatchi/Saatchi |
Planning Director |
| Saint Lewis |
Saatchi/Saatchi |
Digital Director |
| Philip Mattei |
Saatchi/Saatchi Italy |
Digital Strategist |
| Elena Kalogeropoulos |
Saatchi/Saatchi Italy |
Account Manager |
| Sven Harding/Wayne De Lange |
golden Planes |
Director |
| Herman Le Roux |
golden Planes |
Producer |
| Wayne De Lange |
golden Planes |
Director Of Photography |
| Stephen Squire |
Procter/Gamble |
Global Director Oral Care |
| Maud Legagneur |
Procter/Gamble |
Brand Manager Global Oral Care |
| Pressure Cooker/Dustin O'halloran |
Pressure Cooker Studios |
Musician |
| Silver Bullet |
Silver Bullet |
Post Production |
| Silvio Coco/Dario Cataldi |
Saatchi/Saatchi Italy |
Web Developer |
| Sebastiano Quaranta |
Saatchi/Saatchi Italy |
Project Manager |
The Campaign
Aslan is a 9 years old white male lion who lost his canines a year ago, since then he became aggressive and he isolated himself from his pride.
His social life was in danger.
The tìfilm tells the story of how we helped him. We went to South Africa with one of the best veterinary dentist in the world and sponsored a surgical procedure that had never been attempted to this extent in the field before, to give Aslan his bite back.
The operation lastes 6 hours, it was much more complex that anybody expected.
After 4 weeks of recovery, the lion was reintroduced to his pride.
We create a short documentary, capturing Aslan’s journey from isolation to recovery.