| Title | WORLD OF BLUE |
| Brand | WWF |
| Product/Service | DONATIONS FOR THE OCEANS |
| Category |
B03. Branded Content & Entertainment Film |
|
Entrant Company
|
OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency
|
OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
|
|
Media Agency
|
MEC NETHERLANDS Amsterdam, THE NETHERLANDS
|
|
Production Company
|
NOT TO SCALE AMSTERDAM, THE NETHERLANDS
|
|
Production Company 2
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Credits
| Darre Van Dijk |
Ogilvy And Mather Amsterdam |
Chief Creative Officer |
| Darre Van Dijk |
Ogilvy And Mather Amsterdam |
Art Director |
| Rob Voortman |
Ogilvy And Mather Amsterdam |
Copywriter |
| Heleen Hidskes |
Ogilvy And Mather Amsterdam |
Strategic Planner |
| Esther De Kok |
Ogilvy And Mather Amsterdam |
Account Manager |
| Jolly Banerjee |
Ogilvy And Mather Amsterdam |
Agency Producer |
| Yorick Wolf |
Ogilvy And Mather Amsterdam |
Digital Delivery Director |
| Darius Dante |
Ogilvy And Mather Amsterdam |
Music |
| Juriaan Van Berkel |
Ogilvy And Mather Amsterdam |
Video Producer |
| Colin Tossijn |
Ogilvy And Mather Amsterdam |
Designer |
| Pierre Et Bertrand |
Not To Scale |
Directors |
| Wyke Van Weelden |
Wyke Van Weelden |
Singer |
| Hendrik Jan De Harder |
MediaMonks |
Digital Production |
| Sam Fairbairn |
MediaMonks |
Digital Production |
| Sylvia Van Der Leen |
MediaMonks |
Digital Production |
| Guido Dieteren |
Guido's Orchestra |
Conductor |
| Patrick Stemelen |
Pat Sound Design |
Sound Designer |
The Campaign
Our oceans are in great danger. WWF wants to combat all that is attacking our sea, by rebuilding marine protected reefs. Though people tend to care about land animals in need, fish aren't emotionally engaging at all. To make people care and not turn their heads in repulsion we launched the animation and the song 'World of Blue' that show the war that goes on below sea level. The movie and the song highlight the complex matter in an emotionally engaging way.
We see our heroes, the seastars, battle all evil that is destroying their under water world. After the good guys reign victorious, they start the rebuilding of their reef. At the end of the film, the viewer is asked to become a star for the sea too, and help rebuild reefs around the world.