Title	EVERYTHING FC BAYERN MUNICH
Brand	DHL
Product/Service	FC BAYERN OFFICIAL ONLINE FAN SHOP IN CHINA - POWERED BY DHL
Category	B01. Internet Film
Entrant Company	180 AMSTERDAM Amsterdam, THE NETHERLANDS
Advertising Agency	180 AMSTERDAM Amsterdam, THE NETHERLANDS
Production Company	CAVIAR Amsterdam, THE NETHERLANDS
Production Company 2	27 KILOMETER ENTERTAINMENT Hamburg, GERMANY

Name	Company	Position
Al Moseley	180 Amsterdam	President And Chief Creative Officer
Stephen Corlett	180 Amsterdam	Managing Director
Dan Treichel	180 Amsterdam	Executive Creative Director
Dave Canning	180 Amsterdam	Executive Creative Director
John Messum	180 Amsterdam	Creative Director
Ed Ryder	180 Amsterdam	Art Director
Luke Stone	180 Amsterdam	Copywriter
Bethany Papenbrock	180 Amsterdam	Producer
Eleanor Fitzgerald	180 Amsterdam	Producer
Katharina Schablitzki	180 Amsterdam	Brand Director
Nicole Scopes	180 Amsterdam	Account Manager
Clare Satterthwaite	180 Amsterdam	Planner
Akvilina Jaskunaite	180 Amsterdam	Business Affairs
Robert Jitzmark	Caviar Content	Director
Neil Cray	Caviar Content	Producer
Louise Gagen	Caviar Content	Executive Producer
Paul Ripke	Caviar Content	Photographer
X	Wave Amsterdam	Sound Design
X	Mpc Amsterdam	Online
X	Loupe Amsterdam	Post Production

The Campaign

Using the BAYERN MUNICH FC players – who were only available for a limited time – a series of authentic football action shots were used alongside hilarious product demo shots of the more prosaic online shop merchandise. These football shots showed off the kit, ball and familiar football apparel while the product demos included the team mug, team watch, team towel and even lederhosen from the region. All modeled by the star players in super slo mo action scenes. The film them concludes with an item being packed up and handed by the goalkeeper to the DHL courier to put it in to a van, ready to deliver to a fan.