| Title | WALL AND CHAIN |
| Brand | AIRBNB |
| Product/Service | TRAVEL |
| Category |
A09. Travel, Transport & Tourism, Entertainment & Leisure |
|
Entrant Company
|
VCCP Berlin, GERMANY
|
|
Advertising Agency
|
VCCP Berlin, GERMANY
|
|
Production Company
|
PSYOP New York, USA
|
Credits
| Robin Karakash |
VCCP Berlin |
Managing Director |
| Wiebke Dreyer |
VCCP Berlin |
Head of Planning |
| Oliver Frank |
VCCP Berlin |
Executive Creative Director |
| Sebastian Oehme |
VCCP Berlin |
Creative Director |
| Marc Garreta |
VCCP Berlin |
Art Director |
| Christophe Ducros |
VCCP Berlin |
Copywriter |
| Lisa Krack |
VCCP Berlin |
Designer |
| Michael Opitz |
VCCP Berlin |
Head of TV Production |
| Alison Haly |
VCCP Berlin |
Head of Project Management |
| Philip Chhatwani |
VCCP Berlin |
Junior Account Manager |
| Marie Hyon |
Psyop Nyc |
Director |
| Lydia Holness |
Psyop Nyc |
Executive Producer |
| Ryan Mack |
Psyop Nyc |
Producer |
| Lauren Indovina |
Psyop Nyc |
Art Director |
| Jonathan Mildenhall |
Airbnb |
Chief Marketing Officer |
| Dennis Goedegebuure |
Airbnb |
Head of Global SEO |
| Peter Giorgi |
Airbnb |
Head of Advertising |
| Dillon Petrillo |
Airbnb |
Creative Lead |
| Willow Hill |
Airbnb |
Creative Producer |
| Alex Dimiziani |
Airbnb |
Head of Marketing Europe |
The Campaign
The story of Jörg and Kai begins in Berlin, 1987. Jörg served as border guard on the west-side of the Berlin Wall, while Kai served on the east-side. After fulfilling his service, Jörg left Germany behind, got married and settled in Denmark. But a part of the Berlin Wall remained with him – as a mental barrier that stayed with him throughout his life.
One day, Jörg’s daughter Catherine decided to help her father overcome his mental barrier – the inner wall – by planning a trip to Berlin. Catherine booked an apartment via Airbnb so both she and her father could embark on their journey.
Upon their arrival, father and daughter where greeted by their host, Kai. Soon Jörg learned that Kai was a guard on the east-side. Suddenly these former enemies met again, but this time as friends.