| Title | SHE'S GOT THE LOOK |
| Brand | INSTRUMENTARIUM |
| Product/Service | SPECTACLE FRAMES |
| Category |
A05. Clothing, Footwear & Accessories |
|
Entrant Company
|
TBWA\HELSINKI, FINLAND
|
|
Advertising Agency
|
TBWA\HELSINKI, FINLAND
|
|
Media Agency
|
DAGMAR Helsinki, FINLAND
|
|
Production Company
|
ALSO STARRING Helsinki, FINLAND
|
Credits
| Eino Korkala |
TBWA\Helsinki |
Art Director |
| Heidi Taina |
TBWA\Helsinki |
Copywriter |
| Vesa Tujunen |
TBWA\Helsinki |
Executive Creative Director |
| Hanna Palo |
TBWA\Helsinki |
Project Director |
| Heidi Nieminen |
TBWA\Helsinki |
Project Manager |
| Kaisa Kinnunen |
TBWA\Helsinki |
Project Manager |
| Heidi Haila |
TBWA\Helsinki |
Project Manager |
| Theodor Arhio |
TBWA\Helsinki |
Head of Digital |
| Juha-Matti Raunio |
TBWA\Helsinki |
Client Service Director |
| Nalle Sjöblad |
Also Starring |
Director |
| Johannes Lassila |
Also Starring |
Executive Producer |
| Kati Tamminen |
Also Starring |
Producer |
| Teija Jokinen |
Dagmar |
Senior Client Director |
| Arja Suominen |
Dagmar |
Planning Manager |
| Jan Koskinen |
Instrumentarium |
Marketing Director |
| Anne Rantanen |
Instrumentarium |
Marketing Manager |
| Jean-Noël Mustonen |
Also Starring |
Director Of Photography |
| Mikko Savinainen |
Also Starring |
Editor |
| Henri Pulla |
Also Starring |
Post Production |
| Juri Seppä |
Humina |
Sound Studio |
The Campaign
A man is sitting in his local café. Suddenly a beautiful blonde woman catches his attention. There's something in her; the sensual red glasses, the way she's laughing with her friends... she is so full of confidence. Full of life. The man gazes at her, but just seconds after he realises his own reaction and turns his eyes to the table and his hands.
The man leaves the café and enters his local optician store, Instrumentarium, for assistance in his sudden need. Conversation with the trusted optician takes a while, but as the result the main character leaves the store relieved. He got just what he was looking for.
Back home he stops to look at himself in the mirror. He studies his own reflection with care and finally gathers his strength: the time has come.
The following day we're back at the same table of the same café, only that one thing is significantly different. The main character has revealed her inner beauty and is now sitting there more confident than ever. Her sensual, red glasses as a cherry on top.
From Instrumentarium you get the other pair of eyeglasses for free. For whatever need you may have.