| Title | HERO |
| Brand | WILLIAM HILL |
| Product/Service | SPORT BETTING |
| Category |
A09. Travel, Transport & Tourism, Entertainment & Leisure |
|
Entrant Company
|
LEAGAS DELANEY ITALIA Milan, ITALY
|
|
Advertising Agency
|
LEAGAS DELANEY ITALIA Milan, ITALY
|
|
Production Company
|
THINK CATTLEYA Milan, ITALY
|
Credits
| Stefano Campora |
Leagas Delaney Italia Srl |
Executive Creative Director |
| Stefano Rosselli |
Leagas Delaney Italia Srl |
Executive Creative Director |
| Eustachio Ruggieri |
Leagas Delaney Italia Srl |
Associate Creative Director |
| Elio Buccino |
Leagas Delaney Italia Srl |
Senior Copywriter |
| Antonio Serafini |
Leagas Delaney Italia Srl |
Copywriter |
| Stefano Baldon |
Leagas Delaney Italia Srl |
Art Director |
| Matteo Pecorari |
Leagas Delaney Italia Srl |
Head of TV production |
| Maria Chiara Muglia |
Leagas Delaney Italia Srl |
Producer |
| Sara Dazzi |
Leagas Delaney Italia Srl |
Account Director |
| Simone Greco |
Leagas Delaney Italia Srl |
Account Executive |
| Philip Rogosky |
Think Cattleya |
Executive Producer |
| Alexia Gamba |
Think Cattleya |
Producer |
The Campaign
The film tells with an epic tone of voice the birth, history and the global triumph of a mysterious character, the only one that is really able to conquer the world - where other great men in history, like Napoleon and Alexander the Great, failed. The 'character', whose identity is discovered only in the end, is football. He is the one that solemnly declares: 'I am Football and nobody knows me better than William Hill'.