| Title | LOOK AT ME - DOG |
| Brand | RED CROSS YOUTH |
| Product/Service | CHARITY ORGANISATION |
| Category |
B02. Viral Film |
|
Entrant Company
|
DDB COPENHAGEN, DENMARK
|
|
Advertising Agency
|
DDB COPENHAGEN, DENMARK
|
|
Production Company
|
HAWAII FILM Copenhagen, DENMARK
|
Credits
| Cecilie Öberg |
DDB Copenhagen |
Art Director |
| Sophie Hotchkiss |
DDB Copenhagen |
Copywriter |
| Madeleine Næsborg |
DDB Copenhagen |
Account Manager |
| Pau La Cour |
HAWAII film |
Director |
| Sune Hjort |
HAWAII film |
Director |
| Kristian Paulsen |
- |
Music |
The Campaign
The film highlights a social experiment, which was conducted for a local campaign about overlooked children in Denmark. The experiment shows what happens when a dog is left in a city park by itself compared to a little boy left alone at the same location. The experiment revealed that people notice the dog, but not the boy.