| Title | TAKE A BREAK |
| Brand | McDONALD'S SWEDEN |
| Product/Service | BRAND |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
DDB STOCKHOLM, SWEDEN
|
|
Advertising Agency
|
DDB STOCKHOLM, SWEDEN
|
|
Media Agency
|
OMD Stockholm, SWEDEN
|
|
Production Company
|
FOLKE FILM Stockholm, SWEDEN
|
Credits
| Stefan Gustafsson |
Ddb Stockholm |
Art Director |
| Simon Higby |
Ddb Stockholm |
Copywriter |
| Johan Ljungman |
Ddb Stockholm |
Business Director |
| Jeanette Ytterman |
Ddb Stockholm |
Account Director |
| Helen Kvarnmalm |
Ddb Stockholm |
Account Manager |
| Johan Svensson |
Ddb House |
Executive Producer |
| Marcus Söderlund |
Folke Film |
Director |
| Christian Budtz |
Ddb Stockholm |
Strategic Planner |
The Campaign
We remind people how very easy it is to fall asleep in the car. Not only for passengers but also for drivers. We then offer McDonald’s drive through as a great place to take a break.