THE CAR THAT KNOWS WHAT'S AHEAD
| Title | THE CAR THAT KNOWS WHAT'S AHEAD |
| Brand | TOYOTA EUROPE |
| Product/Service | TOYOTA AVENSIS |
| Category |
A07. Cars & Automotive Services |
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Entrant Company
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SAATCHI & SAATCHI POLAND Warsaw, POLAND
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Advertising Agency
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SAATCHI & SAATCHI POLAND Warsaw, POLAND
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Advertising Agency 2
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INTERACTIVE SOLUTIONS Warsaw, POLAND
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Production Company
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AKITA FILM Milan, ITALY
|
Credits
| Kamil Majewski |
Saatchi/Saatchi/Interactive Solutions |
Executive Creative Director |
| Michał Pawłowski |
Saatchi/Saatchi/Interactive Solutions |
Deputy Creative Director |
| Patrycja Lukjanow |
Saatchi/Saatchi/Interactive Solutions |
Art Director |
| Piotr Osiński |
Saatchi/Saatchi/Interactive Solutions |
Copywriter |
| Marta Gierej |
Saatchi/Saatchi/Interactive Solutions |
Agency Producer |
| Raffaella Scarpetti |
Saatchi/Saatchi/Interactive Solutions |
Head of TV Production |
| Piotr Smólski |
Saatchi/Saatchi/Interactive Solutions |
Account Supervisor |
| Enzo Apollonio |
Saatchi/Saatchi London |
International Account Director |
| Michelle Chweidan |
Saatchi/Saatchi London |
Account Manager |
| Lino Russel |
|
Director |
| Maher Maleh |
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DOP |
| Rafał Kulczycki |
|
Composer |
The Campaign
The spot is a series of vignettes. In each scene we meet the New Avensis and its owner in different situation and roles - once it’s a travel from workplace, then it's a weekend trip outside the city and finally an evening cruise from the theatre.
The narrator of the script is the Car. It says, that it can't predict if the economy goes up or down and how long the owner's daughter's vegetarian phase will last. But there is one thing it knows - what's ahead.
In this moment we see, that the thing the car knew it was ahead was a truck driving into the road dangerously. And because The New Avensis new it was coming, it stopped itself avoiding the accident.