Title	LONELY HEARTS
Brand	McDONALD'S
Product/Service	McDONALD'S
Category	A08. Retail Stores, Restaurants & Fast Food Outlets
Entrant Company	LEO BURNETT LONDON, UNITED KINGDOM
Advertising Agency	LEO BURNETT LONDON, UNITED KINGDOM
Production Company	BOLD PRODUCTIONS London, UNITED KINGDOM

Name	Company	Position
Matt Lee	Leo Burnett London	Creative Director
Pete Heyes	Leo Burnett London	Creative Director
Mark Franklin	Leo Burnett London	Copywriter
Rob Tenconi	Leo Burnett London	Copywriter
Mark Franklin	Leo Burnett London	Art Director
Rob Tenconi	Leo Burnett London	Art Director
Lou Pegg	Leo Burnett London	Agency Producer
Javre Dow	Leo Burnett London	Agency Producer
Sean Meehan	Bold	Director
David Knox	Bold	Producer
Sam McGarry	Bold	Producer
Sam Gunn	Whitehouse Post	Editor
Tony Rapaccoili	Wave	Sound Designer

The Campaign

‘Lonely Hearts' tells the story of a first date between a young man and woman who gradually realise that, despite their best intentions, they're just not very compatible. From an awkward moment in an art gallery to an even more awkward moment in a bowling alley, John and Emma never seem to click, so at the end of the night they politely say their goodbyes and go their separate ways. When John comes across the welcome sight of McDonald's on his way home though, it seems that there might be one last twist in the tale.