| Title | LUCY AND THE BOY |
| Brand | NSPCC |
| Product/Service | NSPCC |
| Category |
B01. Internet Film |
|
Entrant Company
|
LEO BURNETT LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
LEO BURNETT LONDON, UNITED KINGDOM
|
|
Production Company
|
HORNET London, UNITED KINGDOM
|
Credits
| Beri Cheetham |
Leo Burnett London |
Creative Director |
| Alison Steven |
Leo Burnett London |
Copywriter |
| Liam Bushby |
Leo Burnett London |
Art Director |
| Abby Jenkins |
Leo Burnett London |
Agency Producer |
| Bruce Macrae |
Leo Burnett London |
Agency Producer |
| Serena Schellenberg |
Leo Burnett London |
Agency Producer |
| Dan and Jason |
Leo Burnett London |
Director |
The Campaign
Our film “Lucy and the Boy” follows a young girl who loves sharing pictures of herself and her cat online. When a boy likes her picture, an innocent conversation begins to quickly turn into dark and disturbing events, where we see the danger of sharing too much become very real for Lucy.