Title	BLUE CONVERTIBLE
Brand	BANK NAGELMACKERS
Product/Service	FINANCE
Category	A11. Financial Products & Services
Entrant Company	FAMOUS BRUSSELS, BELGIUM
Advertising Agency	FAMOUS BRUSSELS, BELGIUM
Production Company	LOVO FILMS Brussels, BELGIUM

Name	Company	Position
Katrien Bottez	Famous Brussels	Executive Creative Director
Iwein Vandevyver	Famous Brussels	Creative Director
Steven Janssens	Famous Brussels	Copywriter
Olivier Maquenne	Famous Brussels	Art Director
Herlinde Lannau	Famous Brussels	Project Leader
Janpieter Mels	Famous Brussels	Business Director
Joris Joosten	Famous Brussels	Strategy
Tuyen Pam	Famous Brussels	Rtv Producer
Marc Verbrugghen	Famous Brussels	Rtv Producer
Bert Brulez	Lovo	Producer
Stian Smestad	Lovo	Director
Bjorn Charpentier	Lovo	Dop
Sonicville	Sonicville	Soundstudio

The Campaign

We see a man sitting in a café, with his wife, staring at cars passing by. He follows a couple of cars and his mind starts to drift away. He thinks to himself “If I see a blue convertible, we will travel the world together." Nearby, a white car is parked and a guy on the phone jumps out and starts walking. Behind him, the car starts rolling down. He clearly forgot to pull the handbrake. He tries to stop it, but is too late. Gaining speed the car crosses a busy intersection. It enters a big warehouse with stacks of paint. It hits a stacked wall of paint buckets and is entirely covered in dripping blue paint. It leaves the warehouse through the shopfront and hits a parked trailer truck just out side. The car is squeezed under the trailer of the truck and the roof is ripped of completely. Silently the car perfectly stops in front of the cafe. We see the now roofless car, with dripping blue paint outside the cafe. The man notices this miracle with a frozen, enlightened look on his face. VO: “Don't count on luck to make your dreams come true. Come visit Nagelmackers