| Title | I MAKE MYSELF |
| Brand | BINCKBANK |
| Product/Service | BANK |
| Category |
A11. Financial Products & Services |
|
Entrant Company
|
XXS Schiphol, THE NETHERLANDS
|
|
Advertising Agency
|
XXS Schiphol, THE NETHERLANDS
|
|
Production Company
|
HAZAZAH FILM & PHOTOGRAPHY Amsterdam, THE NETHERLANDS
|
Credits
| Saskia Meijer |
XXS AMSTERDAM |
Copywriter |
| Jan de Roos |
XXS AMSTERDAM |
Copywriter |
| René Verhagen |
XXS AMSTERDAM |
Art Director |
| Jose Evers |
XXS AMSTERDAM |
Strategy Director |
| Billy Pols |
Hazazah Film/Photography |
Director |
| Daniel Kok |
XXS AMSTERDAM |
Client Service Director |
| Daphne Story |
Daphne Story Productions |
RTV |
| Werner Maritz |
Hazazah Film/Photography |
DOP |
| Erik Jan Grob |
Sizzer Amsterdam |
Sound design |
| Govert Janse |
Hazazah Film/Photography |
Editor |
The Campaign
The new campaign for investment bank BinckBank is about independence.
It takes us through an array of facets that make up what it mean to be independent. In it's way it is the embodiment of today’s self-made man. The independent thinkers and doers. People who know how to decide for themselves, who know what works for them in life as well as their investments.
The concept of the self-made man has changed a lot over the past years. It used to refer to someone who started out with nothing and ended up with everything but today it’s a completely different story. Now it is about being independent in life, choosing your own direction and becoming who you want to be, by making your own choices. The same principle translates seamlessly to investments.