| Title | MARATHON SURPRISE |
| Brand | SANTANDER |
| Product/Service | BANKING |
| Category |
A11. Financial Products & Services |
|
Entrant Company
|
SMFB Oslo, NORWAY
|
|
Advertising Agency
|
SMFB Oslo, NORWAY
|
|
Production Company
|
STANDART Stockholm, SWEDEN
|
Credits
| Eirik Stensrud |
SMFB |
Creative |
| Thomas Askim |
SMFB |
Creative |
| Lasse Polmar |
SMFB |
Account Director |
| Magnus Snicakrs |
SMFB |
Deisgner |
| Arnar Haldorsson |
SMFB |
Motion Artist |
| Henriette Stenstrupp |
SMFB |
Account Manager |
The Campaign
Santander and GE Money Bank is merging and becomes one bank, Santander - the bank for your ideas.
We wanted to celebrate this fusion by realising some good ideas for from real life. Through social media and research we found passionate people with great ideas that we wanted to make come through.
Without them knowing we allied with friends and family to give them a surprise.
In Marathon Surprise we meet Gylle, a dedicated Marathon runner. He has done a lot of runs abroad, but have never had the chance to share this experience with his daughters. So when he heard about him going alone to Tokyo we decided to give him a unique experience.
We teamed up with his daughters and took them to see thier father in the amazing Tokyo Marathon. They made their own supporter gear, and we positioned them right at the final stage of the run. There we witness Gylles amazing reactions as he discover his daughters.