| Title | THE CAR SWITCH |
| Brand | SANTANDER |
| Product/Service | BANKING |
| Category |
A11. Financial Products & Services |
|
Entrant Company
|
SMFB Oslo, NORWAY
|
|
Advertising Agency
|
SMFB Oslo, NORWAY
|
|
Production Company
|
STANDART Stockholm, SWEDEN
|
Credits
| Eirik Stensrud |
SMFB |
Creative |
| Thomas Askim |
SMFB |
Creative |
| Lasse Polmar |
SMFB |
Account Director |
| Magnus Snicakrs |
SMFB |
Deisgner |
| Arnar Haldorsson |
SMFB |
Motion Artist |
| Henriette Stenstrupp |
SMFB |
Account Manager |
The Campaign
Santander and GE Money Bank is merging and becomes one bank, Santander - the bank for your ideas.
We wanted to celebrate this fusion by realising some good ideas for from real life. Through social media and research we found passionate people with great ideas that we wanted to make come through.
Without them knowing we allied with friends and family to give them a surprise.
Adam is 25 years old and started up the street food concept “Burger Bro’s” three years ago. He had a vision to serve well-made, ecological food and started the business from scratch. He bought a second hand grill online and brought pots and pans from home. ?Today, three years later, Adam is still running Burger Bro’s with help from his girlfriend, Ellen. His burgers are popular at festivals and other events but he can’t work as efficient as he would like to since he uses an old crummy car as a delivery truck. The car is old and breaks down a lot. So we decided to give him a surprise.