| Title | COOKIE |
| Brand | IKEA |
| Product/Service | IKEA CHRISTMAS CAMPAIGN |
| Category |
B01. Internet Film |
|
Entrant Company
|
McCANN MADRID, SPAIN
|
|
Advertising Agency
|
McCANN MADRID, SPAIN
|
|
Production Company
|
PRIMO Madrid, SPAIN
|
Credits
| Mónica Moro |
Mccann Madrid |
Chief Creative Officer |
| Raquel Martínez/Jon Lavín |
Mccann Madrid |
Executive Creative Directors |
| Ana Gañán/Fernando Cerezo |
Mccann Madrid |
Creative Directors |
| Mónica Moro/Ana Gañán |
Mccann Madrid |
Copywriters |
| Raquel Martínez/Fernando Cerezo |
Mccann Madrid |
Art Directors |
| Raquel Espantaleón |
Mccann Madrid |
Planning Director |
| Javier Pascual/Elena Rodríguez |
Mccann Madrid |
Account Director |
| Guzmán Molin-pradel |
Mccann Madrid |
Agency Producer |
| Felipe |
Primo Films |
Director |
| Paco Femenía |
Primo Films |
DOP Lighting Cameraman |
The Campaign
We all claim that Christmas is when we get together with the family to celebrate; but the reality is
quite different. More and more often, we fear these festivities for the stress caused by all the
preparations, the frenzied demand for gifts, adapting the house quickly to receive guests... The
Other Christmas by IKEA underlines the values of the simpler, more authentic aspects of Christmas.
IKEA reminds us how to celebrate and make merry with the excitement and creativity of a child
whose best gift is a cookie mould. Because the value of Christmas, the fun and the games are so
much more valuable when they are shared with the family.